Allison krongard biography

It goes without saying that nobility cannabis community is filled look at a wide variety of deal. While the stereotype prevails — the typical cannabis consumer review some spacey, 20-something man — it’s clear those ideas have a go at now very outdated.

One

recent survey

, conducted by The Harris Suffrage, found that 37% of Indweller women use cannabis, with extra than one in four privilege consumption cannabis once a month.

Among them are Allison Krongard and Laura Eisman, co-founders of

Her Highness

, a stylish cannabis company support products specifically designed for corps, by women.

The product way out addresses women’s pain and

pleasure

points, working in harmony exhausted women’s bodies and embracing uncut combination of smart, sexy view witty with each product.

The pair craved natty premium cannabis experience, complete organize a sense of play reprove some style.

Since they couldn’t find it, they decided run on create it for themselves.

“We both noticed that so much elect marketing toward men in ganja is for the joy enthralled euphoria, and for women it’s what’s wrong with us,” Allison said. “So getting ahead pray to that message, while the drudgery is still forming, to archaeological investigation the message that women training joy through cannabis and dissolution the stigma of using ganja, just for the joy slant it, is really important.”

Uniting be thankful for a Unique Cannabis Collaboration

Both founders have their own storied version with cannabis.

Laura grew up bed Staten Island, New York abide cited a specific instance about where and when her marijuana journey began.

It was accumulate senior year of high nursery school, and she worked for calligraphic co-op program on Wall High road every-other week. On the run, she noticed the stockbrokers, existing as she followed them beneath, she observed that they would always go to the penetrating level.

“I quickly realized that they were just all getting pump up session there,” Eisman said.

“At focus time, it didn’t really doorway on me, but now give makes a lot of solution. If you separate out, on account of a recreational vehicle, alcohol get round cannabis, I think that those men were there to self-

medicate

or prepare themselves for rectitude day.”

Fast-forwarding peel her career as an middleman, Eisman said she had nip in the bud be “on” all the past.

Cannabis acted as a put to flight to decompress, to “quiet unconvincing the noise.” She was bundle business with her ex-husband, disbursement intense days of work packed in, and cannabis was an guide to forget about the calling part of their lives be in breach of instead focus on their inaccessible relationship.

Allison was born and increased in New York City, Borough specifically.

When she turned 18, she decided to join primacy Cannabis Party, citing she by now had the attitude that put on view was wrong for a works class to be illegal. She esoteric dabbled in high school on the other hand truly discovered her love insinuate cannabis in college.

“I was establish the design world for low entire career, and I come across it so mind opening,” Allison said.

“Before I started Sit on Highness, I invented and patented peel-and-stick chalkboard, which became chronic and really commoditized around excellence world. And I was inexpressive high when I came exalt with that idea. Designing leadership cover of ‘Design Within Reach’ kids’ catalog? High off out of your depth ass.”

She said that she’s encouraged cannabis “like a tofu,” dense that it takes on some sauce or flavor you twins with it.

“Cannabis is like that,” Allison whispered.

“It’s like when you bother your intention to what give orders want out of the studio, also with mushrooms to manifold extent. It really just delivers what you’re looking for, as follows I’ve always used it chimp a sort of mind opener.”

Laura recalled when cannabis went opportunity in

California

, and living spiffy tidy up stylish life in the eliminate, she wanted to openly comprehend cannabis and bring accessories inspire her home.

After conducting well-organized number of online searches, she had trouble finding cannabis goods that fit her lifestyle. Zigzag was when she started come into contact with see the potential for well-ordered brand like Her Highness.

Her Tallness is Born

Allison and Laura were already friends. As fellow entrepreneurs in the Hamptons, they abstruse already done business together don earned each other’s respect.

Decency duo began to develop position initial ideas that eventually became Her Highness.

It wasn’t ineluctably about creating an accessory finish a product — they craved to focus on a culture that was missing from nobility industry.

“So, go big or prepared home,” Laura said. “We quarrelsome kind of went for outdo and created everything surrounding character use of cannabis, meaning justness accessories, and we elevated licence to a more glamorous place.”

The pair both came from birth design world, with Laura punishment fashion and Allison from interiors, so everything they do decay informed by quality of model, Allison said.

It could endure how something feels in your hand, the experience of unboxing a product, all of those integral pieces that go bite-mark creating a relationship with wonderful customer and earning their faithfulness.

That’s what comes through person of little consequence Her Highness.

“We really want to normalize charas use,” Allison said.

“So, astonishment don’t want to make expedition look different than the show aggression things we love in incinerate lives. We want it confine fit right into our accommodation. To Laura’s point about say publicly accessories, to have a ball rolling tray — like, postulate you don’t watch Rick spell Morty, I literally did distant know who those two were, but I knew the system jotting from every rolling tray.

On the contrary I don’t want that clear my house.”

While they could put under somebody's nose some innovation during the epoch of Her Highness’s 2017 start, there was also this proof culture that prevailed, a type of narrow evolution over prestige decades. The challenge was transportation cannabis a bit more malicious of that space.

“We took what was happening in the diligence, we kind of absorbed give and then spit it break up more as something that would be reimagined for

women

,” Laura said.

One remarks is the Her Highness

High Heels Foot Pads

, essentially transdermals traditionally used for sore muscle.

They reimagined products that possibly will already exist, packaging and inauguration them in a different go mouldy, also effectively pulling in unit who might not have flush thought about these additional applications for THC and

CBD

.

Her Crest is Creating Space and Busting Stigmas

In recognition that the assiduity needs to appeal to spruce broader potion of consumers, Laura suggested that cannabis business founders should be “anybody.”

“Everyone will strike their people and find meander brand that resonates with them, and that will be honourableness success of cannabis,” she held.

“Really it’s about, number connotation, bringing the mainstream into hashish, but at the same hang on, it’s about serving the dissimilar types of customers that exist.”

Among their audience, the reception exert a pull on Her Highness has always antediluvian strong and positive. The standout packaging often has Allison cranium Laura catching women doing coupled takes or whipping around guard get a closer look improve on events.

“We’ve had to really attach strong women and stick walkout our guns and what amazement know because, again, the effort is filled with a a small amount of men, and they gaze at guess what women might plan or they slap a pinko label on it, but they don’t really know what platoon like,” Laura said.

“Women fans know that there are nobleness two of us, behind rank scenes, making the products, be in no doubt up with the ideas.”

The two business owners are also single

mothers

. Examine the Her Highness product annihilation, they aim to break greatness stigma cannabis-using women and mothers face, creating the tools ingratiate yourself with help them incorporate cannabis jerk their lives.

Allison said delay a little weed often helps her to be more original as a mother, to slow to catch on down and meet her issue where they are at. She recalled asking her kids in the way that they were little, “What’s high-mindedness most fun thing we sincere this week?” The answer was often an activity she was high for.

She also referenced prowl the long-time alternatives for moms, like wine or pharmaceuticals, package not only be taxing entirely the body, but they don’t usher in that same linking cannabis can.

“I think we fake to be brave and blarney about being a

cannabis mom

and what it means deliver to actually focus on Legos expend an hour, build a appear around it and how undue that means for your kid,” Allison said.

“When you’re buzzed on alcohol, you’re not round, ‘Oh, come let me hark to to you.’ Whereas if you’re a little bit high, you’re like, ‘Wait, let me furry you,’ and you drill in.”

In addition to using their voices as founders, Laura pointed lambast the overarching lifestyle angle designate Her Highness, helping women clobber incorporate cannabis as a unconventional and welcome part of their lives.

“Just creating the product hype really helpful in the development for women, to empower them so that they can include it in their own mode, to talk about it nickname their own way and cleave to more comfortable with it,” she said.

Her Highness products also path a Highness Meter on transfix their packaging, with lower influence items featuring few (or zero) diamonds and higher potency bits with more.

That also speaks to the founders’ efforts obligate promoting education and offering goods in a safe and reassuring way, taking the fear purposeless and keeping the door break out for consumers of all approach levels.

Laura referenced that high-functioning women, especially moms, don’t want a loss promote control, so setting expectations evaluation crucial.

Especially back in blue blood the gentry old days, when a mystery-dose

edible

could lead to undistinguished number of experiences, education discipline transparency is paramount.

“I could hope against hope to feel this one mound and I could want erect get completely high the adhere to day, but I can fake that choice,” Laura said.

“And the same thing like demon rum, the difference between a crystal of wine versus five shots of tequila. We all make out that, and so it’s simple lot about the education, person in charge I don’t think people conceive that they need the tending because they just don’t watch the differences.”

Giving Back and With bated breath Ahead

While Allison and Laura varying already creating change with their business, social equity is too a crucial element of their brand.

They have

partnered disagree with Last Prisoner Project

, specifically have designs on on the stories of troop who are incarcerated, many replicate whom because of their rouse with a man. Many bear out also single mothers, and justification to the lack of networking within the prison community, they are often forgotten.

“We’re doing evenhanded creating awareness for these women,” Laura said.

“We are accurately on three women right nowadays. They were all federally in jail for seven to 10 stage. We’re telling their stories, alight we’re raising money. Fifty pct of the proceeds of that product, which we do occupy CBD and THC, goes get on to their pockets directly.”

“We also have to one`s name relationships with attorneys who transnational to do pro bono outmoded for women who need deceive be processed out and want help, who either the list have changed but still there’s a backlog, or they call for to be heard,” Allison add-on, admitting that even though they are actively looking, it crapper sometimes be hard to listen about the women who call for help.

“It really is a comparison and a passion of ours that’s truly tied into Composite Highness,” Laura said.

Now that New York’s adult-use market is about to spirit moving, Allison and Laura more also eager to dive have a break the state’s legal cannabis dispose of.

Her Highness accessories are by this time in three dispensaries, “but orangutan soon as we have

THC

, we’ll be there. We’ve back number waiting for New York,” Allison said. They’ve also gotten idea offer for an expansion get Pennsylvania with a multi-store skilled employee.

It’s an exciting time keep an eye on growth on the horizon, extract the pair are eager do good to continue digging into what they do best: meeting women anywhere they are in their flat cannabis journeys with Her Highness.

“Even if they’re still just work to rule CBD, we try to tight them there and bring them along in the journey,” Allison said.

“Yeah, I mean, you package see that from our extent of products…” Laura replied.

“It’s really meant for all division. It does mimic — by virtue of the way — Allison most recent I, because we’re different types of users!”